Learning Google Analytics 4
Google Analytics 4 (GA4), the newest version of Google's marketing data platform for examining user behavior across your website, differs significantly from older versions of the product, including Universal Analytics. Before using GA4 we stronglyencourage you to complete training provided by Google via its Skillshop platform.
Access Google Analytics 4 Training from Skillshop
The training includes five courses and you can start, pause, save your progress, and complete the modules over time:
- Get Started using Google Analytics
- Dive Deeper Into GA Data And Reports
- Manage GA Data and Learn to Read Reports
- Use GA with Other Tools and Data Sources
- Google Analytics Certification
The training is free, but does require registration. Use your Google at IU account to register. Google offers access to a GA4 Demo Account, also available via your Google at IU account.
You must successfully complete the modules above to request access to IU's GA4 Properties.