Learning Google Analytics 4

Google Analytics 4 (GA4), the newest version of Google's marketing data platform for examining user behavior across your website, differs significantly from older versions of the product, including Universal Analytics. Before using GA4 we stronglyencourage you to complete training provided by Google via its Skillshop platform.

Access Google Analytics 4 Training from Skillshop

The training includes four modules and you can start, pause, save your progress, and complete the modules over time:

• Discover the Next Generation of Google Analytics (49 min)
• Use Google Analytics to Meet Your Business Objectives (1.7 hrs)
• Measure Your Marketing with Google Analytics (50 min)
• Go Further with Your Google Analytics Data (46 min)

The training is free, but does require registration. Use your Google at IU account to register. Google offers access to a GA4 Demo Account, also available via your Google at IU account.

You must successfully complete the four modules above to request access to IU's GA4 Properties.